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How do we put

Humpty Dumpty
back together again?

Homosapiens are pretty good at breaking things, like pushing poor Humpty off of a wall, like a bored cat. Unfortunately, we are collectively not too good at putting things back together again. 

Biodiversity is the solution.

But we actively destroy it.

Homosapiens are pretty good at breaking things, like pushing poor Humpty off of a wall, like a bored cat. Unfortunately, we are collectively not too good at putting things back together again. 

Due to the sheer number of frames and lenses sold and the necessity for eye wear at later stages in human life, the eyewear industry is a constant stream of pollution. Additionally, contact lenses contain their own challenges as they contain a complex mix of materials and recycling facilities specialised to deal with them are a rarity. 

Why does Optometry

need to change?

Polluting

Industry

Due to the sheer number of frames and lenses sold and the necessity for eye wear at later stages in human life, the eyewear industry is a constant stream of pollution. Additionally, contact lenses contain their own challenges as they contain a complex mix of materials and recycling facilities specialised to deal with them are a rarity. 

Unreasonable

Sales practices

A large set of eye wear companies often encourage buying the companies new frame and lens set rather than putting new lenses into an existing frame. Predative marketing tactics are employed so that 2 pairs of glasses end up being cheaper than what it costs to supply new lens for an existing frame and employees are encouraged to upsell.   

Mixed perception

of Optometry

Optometry is a health service but is often intertwined with eyewear sales and business when compared to other health professions like general practioners or dentists. If you’ve got an eye problem you go to an Optometrist not a doctor. Headache? Try the optom.

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